The New Microsoft Strategy
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The New Microsoft Strategy

Posted by Mariuca on 9/21/2013 to Other
Microsoft’s bid of $7.2 billion for one of the world’s biggest cell phone company hopes to make them the new major gadget producer. Nokia was for many years the world’s leading cell phone maker, its headsets having the coolest designs and applications.

Bill Gates' company, Microsoft, was the most powerful company on the market, so everyone expected the new releases of Windows operating systems, and Nokia always created waves when it produced a new model. However, in 2007, when Apple released the first iPhone, a gadget that combined a computer with a phone, left both companies struggling. This new strategy that Microsoft adopted is the same as Apple’s, which they practiced to near perfection. The iPhone and iPad build a reputation for Apple as an easy and simple gadget designer.

The other strong competitor that had the same strategy and Microsoft wants to dethrone, is Google. This company has strengthened its Android system, when it acquired Motorola Mobility, and as Apple, they now make Chromebooks and Chromecast to enhance TV viewing. Being No 3 on the market it is not something Microsoft enjoys. Although it seems that this company has everything that needs to be a strong competitor, the Bing search engine, Office 365 suite, Window mobile, Xbox 360 console, Skype, Internet Explorer, it was never able to tie them together in a way that will make a memorable experience for the users. They tried a large number of strategies before, such as releasing Windows 8 for touch screen devices and making the not so successful tablet Surface, but it didn’t work.

In 2011, Nokia and Microsoft started a partnership to create phones that will work on Microsoft’s operating system. Because there have been signs of progress, they believed that if they will work “under the same roof”, they will get the desired results, but will this new strategy make Microsoft number 1?
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